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"Top TV advertising during the first half of 2013," published

2013/7/24      view:
2013 has more than half a flash, the onset of summer, have you intend to stay home and play on the break conditioning, watching TV, in the joy of comments and tucao major TV drama Summer file and talent show, but also incidentally is a wide variety of major advertising bombing your visual hearing. For these ads, maybe you will point like, maybe you will tucao, but denied that advertising has become your inevitable part of life. Summer profile, a lot of food and drinks brand owners began to aggressively launch new advertising, on this I, let us take a look back at the first half of 2013, the overall performance of television advertising it.
Hao Dayton English Philippine ADEvaluation advertising effectiveness evaluation system contains all of televised advertisements for evaluation by the consumer. According to incomplete statistics, the first half of 2013 included a total of 619 companies put the 1655 ad, compared with the first half of 2012 was essentially flat. Depending on the industry division (Figure 1), in which the top three advertising categories were food (337), beverages (305), the date (259), and the three categories of overall advertising creative expression (API) is good and have reached or even slightly higher than the overall performance of all the ads mean (average performance of all advertising is 98). Computer creative digital industry best overall performance, API index average reached 114, higher than the industry average of 16 points.